Social Media Examiner | Social Media Marketing Your Guide to the Social Media Jungle Sat, 22 Aug 2020 00:56:54 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 How to Analyze Your Marketing: Google Analytics Strategy /how-to-analyze-your-marketing-google-analytics-strategy-julian-juenemann/ /how-to-analyze-your-marketing-google-analytics-strategy-julian-juenemann/#disqus_thread Fri, 21 Aug 2020 10:00:31 +0000 /?p=208361

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is […]

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Instagram Reels: What Marketers Need to Know /instagram-reels-what-marketers-need-to-know/ /instagram-reels-what-marketers-need-to-know/#disqus_thread Wed, 19 Aug 2020 10:00:46 +0000 /?p=208508

Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels? In this article, you’ll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business. What Is Instagram Reels? Instagram Reels rolled out to the majority of users in August […]

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How to Use Facebook Live Producer to Go Live From the Desktop /how-to-use-facebook-live-producer-to-go-live-from-desktop/ /how-to-use-facebook-live-producer-to-go-live-from-desktop/#disqus_thread Tue, 18 Aug 2020 10:00:44 +0000 /?p=208346

Want to live-stream on Facebook? Wondering how to go live without third-party tools? In this article, you’ll discover how to set up a live stream with Facebook Live Producer. You’ll learn how to activate valuable features that improve engagement and live-stream management, and find out how to customize the thumbnail for your Facebook live video. […]

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How to Analyze Instagram Stories: 7 Metrics to Track /how-to-analyze-instagram-stories-7-metrics-to-track/ /how-to-analyze-instagram-stories-7-metrics-to-track/#disqus_thread Mon, 17 Aug 2020 10:00:36 +0000 /?p=208358

Want to know if your Instagram Stories content is working? Wondering how to make sense of Instagram Stories Insights? In this article, you’ll discover seven key Instagram story metrics that reveal what content piqued users’ interest, where interest may have dropped off, and whether people are taking action and engaging with your stories. Note: This […]

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Instagram Live: Creative Hacks to Get Engaged Viewers /instagram-live-creative-hacks-to-get-engaged-viewers-natasha-samuel/ /instagram-live-creative-hacks-to-get-engaged-viewers-natasha-samuel/#disqus_thread Fri, 14 Aug 2020 10:00:04 +0000 /?p=208051

Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience? To explore how to get more engaged viewers on Instagram Live, I interview Natasha Samuel on the Social Media Marketing Podcast. Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. […]

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How to Optimize Your Social Posts for the Visually Impaired /how-to-optimize-social-posts-for-visually-impaired/ /how-to-optimize-social-posts-for-visually-impaired/#disqus_thread Wed, 12 Aug 2020 10:00:10 +0000 /?p=208042

Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article, you’ll discover tips and tools to make your social media content accessible to everyone. Why Accessibility Matters to Marketers A lot of people assume that accessibility is impossibly […]

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How to Manage Your LinkedIn Presence in 10 Minutes a Day /how-to-manage-linkedin-presence-in-10-minutes-a-day/ /how-to-manage-linkedin-presence-in-10-minutes-a-day/#disqus_thread Tue, 11 Aug 2020 10:00:55 +0000 /?p=208046

Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow? In this article, you’ll find a plan for making the most of your time on LinkedIn to stay visible, build your network, nurture contacts, and find new opportunities. #1: Define Your End Goal for Using LinkedIn […]

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How to Create 4 Facebook Custom Audiences That Convert /how-to-create-4-facebook-custom-audiences-that-convert/ /how-to-create-4-facebook-custom-audiences-that-convert/#disqus_thread Mon, 10 Aug 2020 10:00:36 +0000 /?p=208038

Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey? In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase. To learn how to […]

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Advanced Facebook Audience Targeting for eCommerce Businesses /advanced-facebook-audience-targeting-for-ecommerce-businesses-miracle-wanzo/ /advanced-facebook-audience-targeting-for-ecommerce-businesses-miracle-wanzo/#disqus_thread Fri, 07 Aug 2020 10:00:09 +0000 /?p=207627

Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook? To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast. Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads […]

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How to Use LinkedIn Lead Gen Form Ads /how-to-use-linkedin-lead-gen-form-ads/ /how-to-use-linkedin-lead-gen-form-ads/#disqus_thread Wed, 05 Aug 2020 10:00:26 +0000 /?p=207620

Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your lead gen form ads to […]

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How to Repurpose Audio and Video Content for Social Media: 5 Ways /how-to-repurpose-audio-and-video-content-for-social-media-5-ways/ /how-to-repurpose-audio-and-video-content-for-social-media-5-ways/#disqus_thread Tue, 04 Aug 2020 10:00:18 +0000 /?p=207398

Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […]

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Apps for Instagram Stories Video Editing /apps-for-instagram-stories-video-editing/ /apps-for-instagram-stories-video-editing/#disqus_thread Mon, 03 Aug 2020 10:00:29 +0000 /?p=207624

Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video? In this article, you’ll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You’ll also find out how to quickly format […]

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Using Facebook Live to Quickly Create Content /using-facebook-live-to-quickly-create-content-ian-anderson-gray/ /using-facebook-live-to-quickly-create-content-ian-anderson-gray/#disqus_thread Fri, 31 Jul 2020 10:00:42 +0000 /?p=207402

Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, I interview Ian Anderson Gray on the Social Media Marketing Podcast. Ian is a live video expert. He’s host […]

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4 Ways to Get in Front of More People on Instagram /4-ways-to-get-in-front-of-more-people-on-instagram/ /4-ways-to-get-in-front-of-more-people-on-instagram/#disqus_thread Wed, 29 Jul 2020 10:00:54 +0000 /?p=207410

Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach? In this article, you’ll find four ways to reach a wider audience on Instagram. #1: Bring a Guest on Your Instagram Live Video to Reach Their Audience Instagram Live video gives you an opportunity to show your followers […]

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How to Get More User-Generated Content on Instagram /how-to-get-more-user-generated-content-on-instagram/ /how-to-get-more-user-generated-content-on-instagram/#disqus_thread Tue, 28 Jul 2020 10:00:56 +0000 /?p=207396

Want to share more user-generated content (UGC) on Instagram? Wondering how to encourage your Instagram following to tag you in their content? In this article, you’ll discover how to get more people to create content about your products or services on Instagram. #1: Encourage Your Instagram Followers to Contribute UGC UGC is a potential goldmine […]

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How to Use Facebook Asset Customization to Tailor Your Ad Placements /how-to-use-facebook-asset-customization-to-tailor-ad-placements/ /how-to-use-facebook-asset-customization-to-tailor-ad-placements/#disqus_thread Mon, 27 Jul 2020 10:00:45 +0000 /?p=207392

Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You’ve come to the right place! In this article, you’ll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how […]

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Facebook Creator Studio: What Marketers Need to Know /facebook-creator-studio-what-marketers-need-to-know-mari-smith/ /facebook-creator-studio-what-marketers-need-to-know-mari-smith/#disqus_thread Fri, 24 Jul 2020 10:00:52 +0000 /?p=207112

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and of The […]

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How to Get More Organic LinkedIn Exposure for Your Content /how-to-get-more-organic-linkedin-exposure-for-content/ /how-to-get-more-organic-linkedin-exposure-for-content/#disqus_thread Wed, 22 Jul 2020 10:00:29 +0000 /?p=207090

Want to get your content in front of more people on LinkedIn without using ads? Looking for tips to increase the chances LinkedIn will show your organic content in the feed? In this article, you’ll learn how to improve exposure for organic content on LinkedIn. #1: Build Your LinkedIn Network Around Your Topical Expertise The […]

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How to Tag and Manage Instagram Branded Content /how-to-tag-and-manage-instagram-branded-content/ /how-to-tag-and-manage-instagram-branded-content/#disqus_thread Tue, 21 Jul 2020 10:00:48 +0000 /?p=207084

Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer marketing campaigns on Instagram? In this article, you’ll learn the difference between branded content and sponsored posts, how to manage and analyze the partnerships with brands or creators you work with, and how to […]

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How to Convert Website Traffic With Facebook Ads /how-to-convert-website-traffic-with-facebook-ads/ /how-to-convert-website-traffic-with-facebook-ads/#disqus_thread Mon, 20 Jul 2020 10:00:16 +0000 /?p=207080

Wondering how to re-engage website visitors who don’t convert? Looking for Facebook ad types that work? In this article, you’ll discover how to convert your site traffic with two types of Facebook and Instagram ads. Understanding Where These Campaigns Sit in the Facebook Ad Funnel Before we dive into ad creation, you first need to […]

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Organic Facebook Content for Local Businesses: Building a Loyal Following /organic-facebook-content-for-local-businesses-building-loyal-following-allie-bloyd/ /organic-facebook-content-for-local-businesses-building-loyal-following-allie-bloyd/#disqus_thread Fri, 17 Jul 2020 10:00:42 +0000 /?p=206843

Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is the founder of Allie Bloyd Media, a company that specializes […]

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How to Create a Facebook Organic Sales Funnel /how-to-create-facebook-organic-sales-funnel/ /how-to-create-facebook-organic-sales-funnel/#disqus_thread Wed, 15 Jul 2020 10:00:41 +0000 /?p=206825

Want to attract and convert more people without Facebook ads? Looking for tips to develop an organic Facebook funnel? In this article, you’ll learn how to model an effective sales funnel with organic Facebook content. #1: Leverage Existing Facebook Audience Engagement to Create Awareness With New Prospects Back in the good old days when organic […]

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How to Create LinkedIn Videos That Work /how-to-create-linkedin-videos-that-work/ /how-to-create-linkedin-videos-that-work/#disqus_thread Tue, 14 Jul 2020 10:00:15 +0000 /?p=206821

Want to use more video in your LinkedIn marketing? Wondering what kind of LinkedIn video to create? In this article, you’ll discover how to produce LinkedIn video that connects with your audience. #1: Begin With a Video Content Audit Research shows that expertise and competence are two of the critical components people require to trust a brand, […]

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How to Use Instagram Stories to Promote Your Products /how-to-use-instagram-stories-to-promote-products/ /how-to-use-instagram-stories-to-promote-products/#disqus_thread Mon, 13 Jul 2020 10:00:57 +0000 /?p=206828

Want to promote your products and services with Instagram Stories? Looking for actionable tips to create intrigue and excitement via Instagram Stories? In this article, you’ll discover how to use Instagram Stories features to create a sense of urgency and leverage scarcity for limited products or offers. To learn how to use Instagram Stories to […]

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Visual Design for Non-Designers /visual-design-for-non-designers-donna-moritz/ /visual-design-for-non-designers-donna-moritz/#disqus_thread Fri, 10 Jul 2020 10:00:06 +0000 /?p=206309

Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast. Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy. Donna […]

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