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YouTube is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.

The dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive videos that can build followers. YouTube offers users their own channels they can use to develop and execute their marketing strategy. Another way companies can use YouTube is to advertise on video content that streams on other channels besides their own.

YouTube for Business: The Ultimate YouTube Marketing Guide

Users don’t need an account to view videos, but an account is needed to upload and share videos. Taking advantage of what YouTube offers companies requires a deep understanding of all its features, how to optimize your individual channel, how to groom followers, what’s needed to advertise on other channels, and what you need to do to monetize your channel to grow profitability.

Below is a step-by-step guide to using YouTube for your company. In one day you can launch your channel and get the world engaged with your brand!

How to Optimize Your YouTube Channel

More views of your YouTube inevitably means more revenue. That means you need to optimize your channel to maximize views in your ongoing effort to build brand awareness. Ways to do this effectively include:

Design a Compelling YouTube Channel 九游娱乐下载home Page

Your 九游娱乐下载home page is the first thing people see, so it needs to make a good impression. Take time to build a professional 九游娱乐下载home page that encapsulates what your channel is about.

Add a profile picture and channel art to your YouTube 九游娱乐下载home channel page.

This means:

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Your YouTube About tab should use a short description to tell viewers what they can expect to see on your channel.

Research Keywords for Tags, Titles, and Descriptions

Valuable keywords and tags boost rankings for your videos, playlists, and entire channel, giving you extra visibility in search results, more suggested views, and better subscriber conversion over time. Research relevant keywords and start working them into your video titles, descriptions, and tags.

The way you tag videos can make a giant difference in your YouTube channel’s success. When you tag videos, your tags can help the YouTube algorithm sort your keywords, and consequently, your videos.

Add keywords to your channel, too.

In addition to adding tags and keywords to videos, don’t forget about channel keywords, which are specific words that can make your video discoverable outside of YouTube. They help the algorithm determine which other channels and videos to use for recommending your videos.

Optimize Your channel and Videos for Watch Time and Audience Retention

YouTube has ways you can tweak your channel to deliver number of views it generates. Watch time, or audience retention, is the total amount of time in aggregate that viewers spend watching your videos. If your videos boost watch time, YouTube is more likely to promote your channel through recommended videos, which will result in more views.

There are four things you can do to increase viewing to your channel:

Increase your reach, create amazing engagement, and sell more with YouTube! Get online training. Sale Ends Tuesday!
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About the Lisa D. Jenkins

Lisa D. Jenkins is the director of editorial at Social Media Examiner. Her expertise in social media comes from years of serving destination organizations and businesses in the travel and tourism industry.

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